Here is the first commercial for Gucci by Gucci men’s fragrance featuring James Franco, this is the first in a series of television ads that will feature on television.

Meanwhile it has been rumored that Franco will take on the lead role in Sam Raimi’s upcoming version of Tom Clancy’s Jack Ryan series.

If rumors are to be believed, Paramount doesn’t think the actor can bring in the big numbers at the box office, so the studio and producer of the movie are fighting over what happens and now Raimi is considering walking away from the project if he doesn’t get his way.

James Franco has revealed that he wears a prosthetic penis in this upcoming movie Milk, in which he and Sean Penn play a gay couple.

The Spiderman actor said that during filming of a scene in which he jumps in a pool naked, Sean Penn thought the penis was real.

He said, ”This scene went on for a long time, like half the day, and it’s getting old… and I go over to Sean and I guess he didn’t know that I was wearing a prosthetic. I go, `Sean, you’re such a great actor but you wouldn’t do a scene like this if they asked you; you wouldn’t dive into a pool naked.’ And he said… `Well James, if I was built like you, I would.’ A couple of weeks later we did this scene, where we’re both dancing and we’re naked, and we both have prosthetic penises. He finally put it together that I’m wearing, like, the Boogie Nights prosthetic.”

Milk tells the story of California’s first openly gay elected official, Harvey Milk, a San Francisco supervisor who was assassinated along with Mayor George Moscone by San Francisco Supervisor Dan White (Josh Brolin).

High School Musical star Lucas Grabeel and Emile Hirsch also star in the movie which is released on December 5